Personal Profiler

Personal Profiler

The idea behind this project is that your reactions to visual and auditory stimuli can be used to build up a unique profile about your personality, behaviour and interests.

This project was inspired by a conversation I had with Semir Zeki, a professor of Neuroesthetics at University College London. He was responsible for the discovery of many visual areas of the brain and their functional specialisation for different visual attributes such as colour and motion. He is more recently known for studying the neural correlates of subjective mental states, such as love, beauty and hate.

The conversation led me to explore how people's reactions to different stimuli can reveal something about their personality and past. This profiler works by tracking your attention while you are immersed in a sensory stimulating environment.

Personal Profiler

The direction of your attention determents the path you lead through the sensory environment. This path can then be analysed, revealing your inner desires, motivations and preferences.

The stimuli are designed to be ambiguous but provocative enough to attract your attention on a subconscious level. You react to the subconscious suggestions by paying more attention to the ones that convey something to you, the ones that trigger memories and emotions relevant to your mental state. As you pay attention to a stimulating 'attractor' its visual and auditory attraction grows and fades as if you have walked through the experience. Behind are more sensory attractors that again draw your attention in one direction or another. As you navigate through the sensory environment your path is tracked and analysed (what has caught your attention and to what extent). This path is unique to each person and can be used to build up a profile on your personality, behaviour and interests.

It could be use to:
- Find out if someone is suitable for a certain line of work or not. (Is an instinctively greedy person suitable for working in the banking sector?).
- How someone will most likely react in a certain situation.
- Determining whether someone has experienced a particular situation. (Are they likely to have been at the scene of a crime?)